FEATURES

How Nigerian communications professionals can stay globally competitive

By Anietie Udoh Nigeria stands at a defining point in the evolution of the global creative economy. The…

ByByMWorld Team Oct 31, 2025

MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa

Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives…

ByByMWorld Team Sep 15, 2025

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld Team Sep 9, 2025

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025
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Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

TheCMO PlayBook: Voices of Resilience – African Marketing Leaders Share Their Guiding Principles for 2026

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026