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Anietie Udoh’s Mission to Make Africa a Defining Voice in Global Creativity

In the global creative industry, the people who sit on awards juries wield enormous influence. They decide which…

ByByMWorld Team Apr 1, 2026

Osato Evbuomwan to Global Brands: Build for African culture, not just participation

Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa…

ByByMWorld Team Feb 20, 2026

Mastering Corporate Influence: The Strategic Odyssey of Babatunde Lasaki

In the competitive world of corporate communications, few leaders embody the fusion of strategic insight and relational prowess…

ByByMWorld Team Feb 12, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026
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NEW: MarketingWorld’s CMO of the Week:Adebola Williams of Promasidor Nigeria

Adebola Williams has distinguished herself as one of Nigeria’s most influential marketing leaders. As Marketing Director at Promasidor,…

ByByMWorld Team Jun 15, 2026

From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership

In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the…

ByByMWorld Team Jun 5, 2026