Rose Herceg has been appointed President, Australia and New Zealand at WPP, tasked with leading the agency’s business in the region.
Herceg was previously Chief Strategy Officer of WPP AUNZ, which merged with WPP in May 2021.
Herceg was the founder of Pophouse, a leading innovation, social trends and business strategy agency. She sold Pophouse to STW in 2007. She joined STW as a strategic consultant, before becoming Chief Strategy Office of WPP AUNZ after it merged with STW in 2016.
Speaking of her new role at WPP, Herceg said “Our people and agencies are what makes WPP the industry leader. I’m so excited to have the opportunity to work with them to continue building a culture of loving what we do and always reaching for outstanding results.
“I’m also thrilled to be working alongside Chris and Tim – two of the finest colleagues anyone could hope for – and all our fantastic agency CEOs.”
Rose Herceg now leads WPP’s business across Australia and New Zealand.
Mark Read, CEO of WPP, said “Rose is among the industry’s most respected leaders and I am delighted she has taken up this important role in one of our largest markets worldwide.
“We have fantastic agencies and thousands of talented people in Australia, and Rose’s job is to help them thrive so they can do great work for our clients.
Her extensive marketing and agency experience, as well as a collaborative leadership style, will ensure we bring the best of WPP to our clients.”
Herceg is the author of three books on business leadership, including The Power Book: 200 Ways to Make Power Work for You, and is a leading forecaster and futurist.
WPP is a multinational communications, advertising, and PR agency, headquartered in London. As of 2021, WPP is considered the largest advertising agency in the world.
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