Marketing

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

Treasure Data’s Karen Wood:Generative AI is marketing’s new operating system

Karen Wood, Chief Marketing Officer at Treasure Data, has issued a bold wake-up call to the marketing industry:…

ByByMWorld Team Nov 20, 2025

Adesanjo Oyejide named among Brandcom’s “35 Under 35” marketing professionals

Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, Adesanjo Oyejide, has been recognised among Brandcom’s prestigious “35 Under…

ByByMWorld Team Nov 14, 2025

Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld Team Oct 16, 2025
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MarketingWorld’s CMO of the Week: Desideria Mwegelo of Standard Chartered Bank,Tanzania

Desideria Mwegelo serves as a dynamic force in Tanzania’s banking sector, currently holding the position of Head of…

ByByMWorld Team Feb 23, 2026

Kallang Group appoints Michelle Yip as Brand & Marketing Head

The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head of brand, marketing…

ByByMWorld Team Feb 11, 2026