Marketing

Treasure Data’s Karen Wood:Generative AI is marketing’s new operating system

Karen Wood, Chief Marketing Officer at Treasure Data, has issued a bold wake-up call to the marketing industry:…

ByByMWorld Team Nov 20, 2025

Adesanjo Oyejide named among Brandcom’s “35 Under 35” marketing professionals

Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, Adesanjo Oyejide, has been recognised among Brandcom’s prestigious “35 Under…

ByByMWorld Team Nov 14, 2025

Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld Team Oct 16, 2025

Sesan Olukoya:Digital age requires rethink of influence

Sesan Olukoya, a leading experiential marketing communications expert, has called for a redefinition of influence in Nigeria’s fast-evolving…

ByByMWorld Team Oct 3, 2025
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Kallang Group appoints Michelle Yip as Brand & Marketing Head

The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head of brand, marketing…

ByByMWorld Team Feb 11, 2026

Grey promotes Iheakachi Nwabueze to VP of Global Marketing and Growth

Iheakachi Nwabueze is a dynamic marketing and growth leader has be promoted to the role Vice President of…

ByByMWorld Team Feb 5, 2026