Marketing

Sesan Olukoya: Focus on execution over marketing buzzwords

Sesan Olukoya, Managing Partner of 2020 Marketing, has sparked a conversation in the marketing world with a bold…

ByByMWorld TeamSep 30, 2025

Forrester: CMO tenure declines, roles shift at Fortune 500 companies

The tenure of chief marketing officers (CMOs) at Fortune 500 companies has declined to an average of 3.9…

ByByMWorld TeamAug 11, 2025

Secureworks Appoints Steve Hardy as new Chief Marketing Officer

Secureworks a leading global cybersecurity company that protects organizations in a digitally connected world, announced the appointment of…

ByByMWorld TeamOct 21, 2019

Netflix Appoints BBC Studios’ Executive Jackie Lee-Joe as its new Chief Marketing Officer

After a four-month search, Netflix has found its next CMO: Jackie Lee-Joe, the former chief marketing officer of…

ByByMWorld TeamJul 12, 2019
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Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld TeamOct 16, 2025

Sesan Olukoya:Digital age requires rethink of influence

Sesan Olukoya, a leading experiential marketing communications expert, has called for a redefinition of influence in Nigeria’s fast-evolving…

ByByMWorld TeamOct 3, 2025