AI

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026

Diageo’s Cristina Diezhandino: AI is redefining brand storytelling

Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…

ByByMWorld Team Apr 24, 2026

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld Team Apr 4, 2025

MTN becomes Africa’s first to Launch AI service for Mobile Money

MTN Group has made an official announcement of the launch of Africa’s first Mobile Money (MoMo) artificial intelligence…

ByByMWorld Team Jun 11, 2019
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NEW: Alex Mashrabov on AI’s future in the creative industry

As the CEO and co-founder of Higgsfield, Alex Mashrabov sits at the forefront of one of the most…

ByByMWorld Team Jul 2, 2026

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026