AI

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026

Heineken, WPP strengthen marketing alliance

Global brewing giant Heineken has announced a strategic expansion of its marketing efforts by appointing WPP as its…

ByByMWorld Team Apr 4, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld Team Apr 4, 2025
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Boldstream launches new AI marketing agents for CMOs

Boldstream has unveiled a new suite of artificial intelligence-powered marketing agents developed in partnership with some of the…

ByByMWorld Team Jul 8, 2026

NEW: Alex Mashrabov on AI’s future in the creative industry

As the CEO and co-founder of Higgsfield, Alex Mashrabov sits at the forefront of one of the most…

ByByMWorld Team Jul 2, 2026