AI

Kimberly Storin: AI demands a new era of marketing leadership

As the marketing landscape undergoes rapid transformation, Zoom’s Chief Marketing Officer Kimberly Storin is championing a more strategic,…

ByByMWorld Team Jul 14, 2026

Boldstream launches new AI marketing agents for CMOs

Boldstream has unveiled a new suite of artificial intelligence-powered marketing agents developed in partnership with some of the…

ByByMWorld Team Jul 8, 2026

Cecilia Atterwall highlights AI’s role in scaling autonomous networks

Cecilia Atterwall, Ericsson’s Vice President and Head of Marketing, underscored the potential of autonomous networks powered by AI…

ByByMWorld Team Oct 9, 2025

Autodesk’s Dara Treseder champions human creativity in AI-driven marketing

Dara Treseder, Chief Marketing Officer at Autodesk, is redefining the role of artificial intelligence in marketing by emphasizing…

ByByMWorld Team Oct 4, 2025
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Brands must build new trust with humans and AI – Lucas

Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust…

ByByMWorld Team Aug 17, 2026

IAB releases new framework to measure brand visibility in AI

The Interactive Advertising Bureau (IAB) has released guidelines aimed at creating a standardized way for marketers and publishers…

ByByMWorld Team Aug 4, 2026