AI

Webfluential’s Murray Legg: Human edge in AI marketing

Murray Legg, Co-Founder of Webfluential Global Limited, is sounding a clarion call for brands to anchor their marketing…

ByByMWorld Team Sep 22, 2025

Heineken, WPP strengthen marketing alliance

Global brewing giant Heineken has announced a strategic expansion of its marketing efforts by appointing WPP as its…

ByByMWorld Team Apr 4, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld Team Apr 4, 2025

MTN becomes Africa’s first to Launch AI service for Mobile Money

MTN Group has made an official announcement of the launch of Africa’s first Mobile Money (MoMo) artificial intelligence…

ByByMWorld Team Jun 11, 2019
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