AI

AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026

Diageo’s Cristina Diezhandino: AI is redefining brand storytelling

Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing,…

ByByMWorld Team Apr 24, 2026

Blessing-Kayode:Storytelling and tech key to overcoming economic headwinds

One of Nigeria’s communications experts, Olamide Blessing-Kayode, believes the real game-changer lies at the crossroads of storytelling and…

ByByMWorld Team Nov 11, 2025
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Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld Team Oct 16, 2025

Cecilia Atterwall highlights AI’s role in scaling autonomous networks

Cecilia Atterwall, Ericsson’s Vice President and Head of Marketing, underscored the potential of autonomous networks powered by AI…

ByByMWorld Team Oct 9, 2025