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TheCMO PlayBook: Voices of Resilience – African Marketing…

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026
ITV launches most ambitious brand campaign since ITVX…

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026
Absa’s Dennis Mambure outlines 2026 mandate for African…

-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…

ByByMWorld Team Jan 8, 2026
Zambezi Trader launched;brings new luxury river cruises in…

Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…

ByByMWorld Team Jan 8, 2026
Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026
MarketingWorld’s CMO of the Week:Bernadette Ngara of National…

Bernadette Ngara is a distinguished senior executive with over 20 years of expertise in strategic marketing, corporate affairs,…

ByByMWorld Team Jan 5, 2026
Peak Milk concludes nationwide Peak Breakfast Café tour

Peak Milk’s celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and…

ByByMWorld Team Dec 29, 2025
Dimeji Osingunwa: Shaping Brands, Building People, Defining an…

Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly…

ByByMWorld Team Dec 29, 2025
Brands Optimal and CEO Otis Ojeikhoa win top…

Brands Optimal Limited, a leading experiential marketing agency, has been crowned Brand Experience & Activation Company of the…

ByByMWorld Team Dec 23, 2025
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MarketingWorld’s CMO of the Week: Fadzai Lorraine Marowa of First Capital Bank Zimbabwe

With over 12 years of dedicated experience shaping banking brands in Southern Africa, Fadzai Lorraine…

ByByMWorld Team Feb 16, 2026
VW Group Africa names Ryan Blumrick Head of Commercial Vehicles

Volkswagen Group Africa has appointed veteran marketer Ryan Blumrick as the new Head of Volkswagen…

ByByMWorld Team Feb 13, 2026
Mastering Corporate Influence: The Strategic Odyssey of Babatunde Lasaki

In the competitive world of corporate communications, few leaders embody the fusion of strategic insight…

ByByMWorld Team Feb 12, 2026
Kallang Group appoints Michelle Yip as Brand & Marketing Head

The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head…

ByByMWorld Team Feb 11, 2026