PGM Solutions has unveiled People Factors, a cutting-edge audience intelligence solution designed to give brands a more nuanced, persistent understanding of consumers and households.
The new platform introduces a persistent individual ID that links identity, household composition, and behavioral data over time. This enables marketers to move far beyond traditional demographics, uncovering evolving insights into consumers’ interests, major life events, shopping signals, and changing household dynamics.
Drawing from a robust dataset encompassing more than 250 million U.S. profiles, People Factors integrates expanded data sources, multi-layered verification processes, and confidence scoring.
These features support precise audience segmentation, foster more relevant consumer interactions, and boost campaign performance across various marketing channels.
People Factors joins PGM’s expanding Factors portfolio, which already features Home Factors for advanced property intelligence. Together, the solutions offer brands a comprehensive perspective—illuminating both the individuals within a household and the properties they occupy.
ALSO READ: DIAGEO’S ROGER DUNN: RETAILERS POISED TO LEAD AI-DRIVEN SHOPPING EXPERIENCES
“People Factors helps brands understand who people really are and how their needs evolve over time, so they can engage with more relevant, highly personalized messages,” said Michelle Taves, VP and Group GM of Data & Marketing at PGM Solutions. “That level of understanding creates a real competitive advantage and is what ultimately helps brands stand out.”
The launch brings significant data enhancements, including a 40% increase in household income coverage, 29% greater precision in median income estimates, 34% deeper net worth insights, 35% richer homeownership verification, 29% improved length-of-residence accuracy, 19% broader lifestyle and behavioral signals, and a dramatic 136% expansion in verified property value coverage.
“Marketers have been asking for a simpler way to integrate typically siloed consumer data into more actionable, blended audiences,” added Kym Vance, Head of Business Development at PGM Solutions. “People Factors gives them a clearer view of consumers and households, so messaging reflects real needs rather than assumptions.”
With this release, PGM Solutions reinforces its commitment to delivering smarter, human-centered data solutions that empower brands to connect more meaningfully and drive superior results in a competitive landscape.
By
