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Coca-Cola debuts affordable ‘Mashesha’ pack in South Africa
Coca-Cola South Africa has introduced a new 250ml PET bottle, dubbed “Coca-Cola Mashesha,” aimed at providing greater affordability…
Guinness Nigeria unveils new 440ml can for stout…
In a strategic move to strengthen its market leadership and respond directly to consumer demand for greater value,…
MarketingWorld’s CMO of the Week: Irene Mutiganzi of…
With a sharp focus on enhancing visibility, deepening customer engagement, and accelerating business growth, Rene Mutiganzi, Head of…
Mastercard’s Nili Klenoff: Commerce Media Needs Proof of…
Nili Klenoff, Executive Vice President of Commerce Media and Innovation at Mastercard, has highlighted the limitations of traditional…
MarketingWorld Awards concludes honours Africa’s top brands and…
The 14th MarketingWorld Awards (MWA), Africa’s premier recognition platform for marketing and brand excellence, concluded in grand style…
Samsung’s Joy Tim-Ayoola bags Mobile Experience Business Leader…
Joy Tim-Ayoola, Group Head of Mobile Experience, Samsung Electronics West Africa, has been awarded the prestigious Mobile Experience…
Marketing World Awards 2025 recongnizes excellence in brand…
The prestigious Labadi Beach Hotel was ablaze with recognition of excellence, as the 14th edition of the Marketing…
Amstel Malta lights up eastern Nigeria cities for…
Amstel Malta has officially ushered in the 2025 Christmas season with breathtaking street light installations that have turned…
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Coca-Cola extends iconic bottle trademark to 2035
The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive…
Seven Bucks names Cara Robinson as first Chief Brand Officer
Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne “The Rock” Johnson,…
Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media
As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to…
MarketingWorld’s CMO of the Week: Eric Amponsah of Fidelity Bank Ghana
With a career spanning over 15 years that has transformed brands and driven tangible business…
