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The Marketing Effectiveness Crisis: A Call to Action…
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
MarketingWorld’s CMO of the Week: Cherry Eromosele of…
With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group,…
Sylvia Elsheikh takes helm as MTN Uganda’s Chief…
Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge…
Allyson Witherspoon leads U.S. marketing revival
Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan…
Game unveils new “Great Value Instant Noodles” range
Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef,…
X3M Ideas partners with IKIGAI 360, eyes Africa…
X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative…
Anietie Udoh named juror for PR Power List…
Marketing expert and communication strategist, Anietie Udoh, has been appointed as a juror for the 2025 edition of…
MarketingWorld’s CMO of the Week: Nobert Kabendela of…
With a proven track record in digital marketing, strategic communications, and client relationship management, Nobert Kabendela, the Head…
CMOs harness generative AI to fuel growth amid…
As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…
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Watermark & Victoria takes centre stage with Grand Prix at 2025 EXMAN awards
With 9 major wins, the agency reaffirms its position as a new creative force in…
In Branding, The Future Belongs To Storytellers– Aniete Udoh
In Nigeria’s rapidly evolving branding and marketing landscape, where visibility often equals opportunity, one message…
Dami Owolabi’s BrandForge to equip marketers and entrepreneurs for strategic growth
Seasoned brand strategist and marketing consultant, Dami Owolabi, has launched BrandForge, a professional mentorship and…
Lush Hair empowers Warri-based stylist in CSR drive
Lush Hair Nigeria, one of the country’s leading beauty brands, has launched an inspiring CSR…
