NEWS

ITV launches most ambitious brand campaign since ITVX rollout

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026

Absa’s Dennis Mambure outlines 2026 mandate for African CMOs

-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…

ByByMWorld Team Jan 8, 2026

Zambezi Trader launched;brings new luxury river cruises in Zimbabwe

Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…

ByByMWorld Team Jan 8, 2026

Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026
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Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

Interswitch unveils 9 finalists for SPAK 7.0 STEM competition

Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…

ByByMWorld Team Jan 21, 2026