NEWS

Voss faults hyper-targeting, urges marketers to prioritize broad reach

In a sharp rebuke to conventional marketing wisdom, Angela Voss, CEO of Marketing Architects, declared today that the…

ByByMWorld TeamOct 28, 2025

Meltwater’s Alexandra Bjertnæs : Real-time data needed for fragmented audiences

Alexandra Bjertnæs, Chief Strategy Officer at global media intelligence leader Meltwater, issued a clarion call to marketing executives,…

ByByMWorld TeamOct 28, 2025

Kimberley: Recognize signs of marketing teams hindered by low-value work

Oliver Kimberley, General Manager of Managed Services at Quad, has shed light on the subtle yet telling signs…

ByByMWorld TeamOct 27, 2025

Celebrations’ Project Advance powers female entrepreneurs, fuels local economies

Celebrations, a brand rooted in helping people express their hearts through gifts and meaningful gestures, is making waves…

ByByMWorld TeamOct 27, 2025
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Eric Danetz: AI is the solution to fusing diverse data for adaptive campaigns

Eric Danetz, President of Cognitiv, the solution lies not in finding a single replacement, but in leveraging artificial…

ByByMWorld TeamNov 10, 2025

Business Verge Awards returns to spotlight Africa’s Top Innovators

The Business Verge Awards have officially announced its return for a second consecutive year. The 2025 E-Edition is…

ByByMWorld TeamNov 10, 2025