FEATURES

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld Team Apr 23, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld Team Apr 4, 2025

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

ByByMWorld Team Mar 24, 2025

Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting

Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting…

ByByMWorld Team Mar 21, 2025
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WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025