In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish: “Attend Cannes Lion 2025. Universe, do your thing.”
Little did he know, the universe wasn’t just listening—it was conspiring for something even greater.
Not only will Muyiwa attend the Cannes Lions International Festival of Creativity for the first time this year, he’s going as a Media Lions jury member—an extraordinary milestone for both him and the continent he represents.
In his words, “I am incredibly humbled and honoured to be serving as a Media Lion jury member at the Cannes Lion International Festival of Creativity,” Muyiwa said. “From Lagos to the world, I carry with me the incredible boldness of African creativity, the power of community, and that unshakable Nigerian spirit.”
This moment, he emphasizes, is bigger than himself.“This one is for all of us—for every colleague, mentor, challenger, and believer. For the culture, for the continent, and the brand we are building each day. Africa is not coming—we are here, and we are just getting started.”
Muyiwa’s journey is nothing short of inspiring. With over 14 years of experience, he has been a driving force behind the success of brands like Nestlé, VISA, Pepsi, and Samsung across Sub-Saharan Africa.
ALSO READ: MARKETINGWORLD’S CMO OF THE WEEK: SHEILA ABOTH OF C-CARE UGANDA
Currently leading the Publicis Media business in West Africa, he oversees campaigns across 22 countries, reaching over 600 million people and managing multi-million-dollar budgets with precision and impact.
Armed with a Biochemistry background, Muyiwa marries scientific thinking with creative execution. He’s renowned for crafting culturally intelligent, data-driven campaigns that resonate deeply with audiences, earning him accolades for his work on iconic brands like MAGGI, MILO, and VISA.
Beyond the boardroom, Muyiwa is also a mentor and educator. He’s trained professionals worldwide in digital innovation, supported young advertising talents, and championed digital and STEM education through initiatives with organizations like DigiClan Africa.
His appointment as a Cannes Lion jury member is not just a personal achievement—it’s a statement. It affirms Africa’s undeniable creative prowess on the world stage and celebrates the rise of a new generation of bold, strategic, and impactful marketing leaders.
As Cannes Lions 2025 approaches, Muyiwa Aleshinloye will be more than a juror—he’ll be a beacon of possibility, reminding us all that even a tweet can turn into a global moment.
By
