Brand

‎Clarity, Not Campaigns, Is Holding Businesses Back — Tabvi Motsi

Tabvi Motsi, co-founder of The B Shop Africa has challenged a long-held assumption among business owners, arguing that…

ByByMWorld Team Apr 22, 2026

Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Tusker injects KSh40m into historic HSBC SVNS Nairobi Tournament

Leading Kenyan beverage brand Tusker has announced a KSh40 million investment in the inaugural HSBC SVNS Nairobi Leg,…

ByByMWorld Team Jan 26, 2026

Novarick Homes Announces Tobi Bakre as its new Brand Ambassador

  Novarick Homes and Properties Limited recently signed an agreement with ex-BBnaija Housemate, Tobi Bakre as its Brand…

ByByMWorld Team Sep 26, 2019
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Funmilayo Ajala: Brand voice is a practical decision-making tool

Brand voice is more than a set of tone descriptors and colour palettes it is a practical decision-making…

ByByMWorld Team Jun 8, 2026

Supergoop names Lauren Weinberg to accelerate Brand Expansion

Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…

ByByMWorld Team Apr 29, 2026