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Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026
Seven Bucks names Cara Robinson as first Chief…

Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne “The Rock” Johnson, has named industry…

ByByMWorld Team Jan 14, 2026
Mastercard’s Nili Klenoff: Prioritizing proof over promises in…

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026
MarketingWorld’s CMO of the Week: Eric Amponsah of…

With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong…

ByByMWorld Team Jan 14, 2026
TheCMO PlayBook: Voices of Resilience – African Marketing…

As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…

ByByMWorld Team Jan 10, 2026
ITV launches most ambitious brand campaign since ITVX…

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026
Absa’s Dennis Mambure outlines 2026 mandate for African…

-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…

ByByMWorld Team Jan 8, 2026
Zambezi Trader launched;brings new luxury river cruises in…

Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…

ByByMWorld Team Jan 8, 2026
Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026
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Latest Stories

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Dr. Uche Nworah: Branding goes beyond packaging and visibility

Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand…

ByByMWorld Team May 28, 2026
iCaur Launches Two New SUVs in South Africa

iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23…

ByByMWorld Team May 28, 2026
Emerson Appoints Zenab Abbas as Marketing Director

Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA),…

ByByMWorld Team May 28, 2026
Equity Bank and Inchcape Kenya Launch Luxury Vehicle Finance Ecosystem

Equity Bank Kenya and Inchcape Kenya have joined forces to create an integrated luxury ecosystem…

ByByMWorld Team May 27, 2026