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Tusker injects KSh40m into historic HSBC SVNS Nairobi…
Leading Kenyan beverage brand Tusker has announced a KSh40 million investment in the inaugural HSBC SVNS Nairobi Leg,…
WPP launches world’s largest AI-driven content production hub
WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP Production, a unified…
Peak Milk launches “Enjoy Christmas At Its Peak”…
Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments…
Francisca Udechukwu: African firms favour flashy ads Over…
Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…
Interswitch unveils 9 finalists for SPAK 7.0 STEM…
Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…
AI as “Answering Machines”: Rogerwilco’s Charne Munien warns…
In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…
Globacom launches ‘Travel Saga’ mobile game
Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…
MarketingWorld’s CMO of the Week: Adewunmi Desalu of…
With deep expertise spanning brand strategy, corporate communications, stakeholder management, and integrated marketing, Adewunmi Desalu, Director, Marketing and…
Coca-Cola extends iconic bottle trademark to 2035
The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…
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Colgate Appoints Ram Raghavan as Global CMO
Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major…
Unilever Expands Creator Deals for World Cup
Unilever is taking its social-first marketing strategy to a new level as it rolls out…
Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising
South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely…
Dr. Uche Nworah: Branding goes beyond packaging and visibility
Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand…
