In the fast-evolving Kenyan banking sector, where trust, innovation, and customer connection are everything, Magdalene Mulandi is an exceptional marketing leader of brand narratives. As General Manager Marketing & Communications at SBM Bank Kenya, a subsidiary of the respected SBM Group, Mulandi leads with a rare blend of creativity, data intelligence, and deep market understanding.
With over 15 years of experience across banking, insurance, and consulting, Mulandi has built a reputation for crafting integrated, multi-channel strategies that don’t just acquire customers — they build lasting emotional connections and institutional trust. At SBM Bank Kenya, she oversees brand building, strategic communications, product marketing, digital engagement, and stakeholder relations in a highly regulated environment. Her approach sits at the sweet spot where data meets storytelling, ensuring every campaign is both analytically sharp and creatively compelling.
A confessed digital app enthusiast, Mulandi thrives on exploring how technology can make banking more intuitive and human. Whether she’s driving customer acquisition and retention or strengthening brand equity across digital, traditional media, and community platforms, her work consistently reflects a deep understanding of what modern consumers truly value — relevance, simplicity, and authenticity.
Mulandi’s career journey is rich with transformation. She previously served as Head of Brand & Corporate Affairs at Chase Bank Kenya, where she played a pivotal role in brand strategy and market positioning. Her leadership footprint also includes senior marketing and communications roles at Qwetu, Acorn Management Services, and Brandtuity Limited, as well as early experience in client management and brand development with agencies like Dotsavvy.
Beyond the boardroom, Mulandi brings the same passion for impact to her community work. She currently serves as President (Volunteer) of the Rotary Club of Ngong Road, where she provides strategic leadership for initiatives focused on education, maternal health, and environmental stewardship. Her commitment to governance, fellowship, and sustainable community development mirrors the values she champions in her corporate role.
For Magdalene Mulandi, marketing is far more than promotion — it is about creating meaning, building ecosystems of trust, and positioning brands to thrive in an increasingly digital and competitive landscape. Her leadership at SBM Bank Kenya continues to demonstrate how purposeful storytelling and strategic clarity can elevate both business performance and societal contribution.
MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating marketing and communications leaders who demonstrate exceptional leadership, drive brand transformation, champion innovation, and make meaningful contributions to market growth and stakeholder enjoyment.
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