MultiChoice has launched a new channel, ‘Me’ to its DStv customers. The brand new channel offers a wide selection of international programming and will be available to DStv Premium, Compact Plus and Compact audiences.
‘Me’ sees two channels, M-Net City 115 and Vuzu 116, merge to create a bigger, better channel aimed to give viewers their famous, world-class series and reality shows in one place.
Yolisa Phahle, CEO of General Entertainment for MultiChoice Group said “We’re changing the way we package content and creating a single, extensive, well-curated destination. Me will give our viewers and subscribers a multifaceted, competitive channel offering, and we’re pleased to offer the best international entertainment in one place.”
M-Net City 115 was launched as a channel where viewers can catch up on the latest and best international series, while Vuzu 116 has always been the true voice of an edgier African youth. ‘Me’ will feature the best of both its predecessors, while establishing a new identity strategically crafted with the discerning audience in mind.
“‘Me’ is a destination for primarily the 18 to 34-year-old market, and, in addition to international scripted content, it will feature lifestyle shows and celebrity content that has been previously broadcast on M-Net Channel 101 and 1Magic. “Me is taking us in an exciting direction that speaks to the multiplatform world we live in and further sharpens our aim to give our subscribers content that they connect with.” Phahle added
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