Nigeria: Jumia Nigeria Appoints Lere Awokoya as Chief Marketing Officer

An E-commerce brand, Jumia Nigeria has appointed marketing communications Expert, Lere Awokoya as its new Chief Marketing Officer.

Prior his new appointment, Awokoya was the Head of Marketing for the brand, having joined the services of the company in 2021. Before joining Jumia, Awokoya also served as the Head of Marketing for the renowned betting giants, Betway, where he dedicated nearly four years of his career. With a strong background in brand marketing, Awokoya’s expertise is expected to drive Jumia’s marketing efforts to new heights.

Before his tenure at Betway, Awokoya honed his skills at Moet Hennessy for over five years. During this time, he showcased his exceptional talents and steadily climbed the corporate ladder, eventually assuming the role of Spirits Senior Brand Manager. Awokoya’s experience in the luxury spirits industry has provided him with valuable insights into the dynamics of regional and domestic markets, further augmenting his marketing prowess.

Known for his enthusiasm and self-motivation, Awokoya possesses a remarkable acumen for brand strategy and creative thinking. His decade-long career in brand marketing has been marked by successful introductions and establishment of global brands in both regional and domestic markets. Awokoya’s ability to formulate and implement effective market strategies has consistently yielded outstanding product standards, facilitated penetration into diverse regional markets, and ensured customer satisfaction.

Beyond his marketing expertise, Awokoya has cultivated excellent people management and communication skills throughout his professional journey. Coupled with his notably high emotional intelligence, these skills have made him a preferred choice for leading teams and coaching individuals. With a track record of delivering results and driving growth, Awokoya’s appointment as Chief Marketing Officer for Jumia Nigeria is poised to invigorate the company’s marketing initiatives.

Lere Awokoya holds a Master’s Degree in Strategy and International Business from the prestigious Aston Business School in Birmingham, United Kingdom.

As Jumia Nigeria continues to solidify its position as a leading e-commerce platform in the country, the addition of Lere Awokoya to the executive team is expected to inject fresh perspectives and innovative strategies into the company’s marketing efforts. With his wealth of experience, proven track record, and exceptional leadership skills, Awokoya is well-equipped to navigate the dynamic landscape of the Nigerian market and contribute to Jumia’s ongoing success.