A Nigerian diversified agribusiness company, Flour Mills of Nigeria has rebranded the Chicken Flavour variant of its iconic Golden Penny instant noodles to improve taste and quality for the benefit of consumers.
This move is in line with its commitment to providing great nutritional benefits to the nation every day.
At the relaunch of the product in Lagos, the Managing Director of Flour Mills Limited, the parent company of Golden Penny, Devlin Hainsworth, said the rebranding, which saw the product upgraded and repackaged, was in line with the company’s vision to be the leading food company, not just in Nigeria, but in Africa.
from left: Category Manager, Noodles, Golden Penny Noodles and Honeywell Noodles, Ayokunle Iyiola; National Sales Operations Manager, Flour Mills Nigeria (FMN) Plc, Isaac Oladebo; Head of Human Resources, FMN, Lara Yeku; Group Supply Chain Director, FMN, Cephas Afebuameh and MD FMN, Devlin Hainsworth during the Golden Penny Instant Noodles (Chicken Flavour) relaunch in Lagos
Speaking on investing and expanding its existing key categories, Hainsworth said, “We are looking at expansion across West Africa and, indeed, we are starting some exports of Golden Penny Pasta and Noodles, which is exciting.”
He stressed that Golden Penny brings to the mind of the consumer three critical things. “One, great quality and taste. The second is that it brings nutritional benefits. Finally, the emotional benefit, the connection with family, the connection with childhood, the bonding, and the magic. It is only Golden Penny that brings these, and that makes it a very powerful brand and one of the fastest growing across Africa.”
Also, speaking on the rebranding, the company’s Category Manager (Noodles), Ayokunle Iyiola, said “Today, we are relaunching the chicken flavour of Golden Penny Noodles. The brand has been around for a while. Looking at our strategy as a company that leads through innovation, we listened to our consumers and we took the advantage to relaunch the product and give them better quality.”
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