• Home
  • NEWS
  • Nigeria: FirstBank Supports Theatre Initiative with DecemberIssaVybe Campaign
Image

Nigeria: FirstBank Supports Theatre Initiative with DecemberIssaVybe Campaign

As part of activities lined up for this year’s DecemberIssaVybe initiative, First Bank has announced that it will be sponsoring Kakadu the Musical, a theatre production by Playhouse Initiative to boost the creative industry and contribute to the country’s Gross Domestic Product, GDP.

The First Bank DecemberIssaVybe is a yearly campaign implemented to support the arts and entertainment sector in the country.

According to a statement released by the bank, the play is set to return to the stage from December 28–30, 2023, at the Shell Hall, MUSON Centre, Lagos.

It stated that the play, Kakadu the Musical, written and produced by Uche Nwokedi, is a reverberating drama of survival and hope that trails the journey of four friends from different tribes – Emeka, Kola, Osahon and Dapo alongside their female counterparts, Bisi, Amonia, Enoh and Hassana as they navigate a crisis that would change their lives forever.

First Bank’s Group Head, Marketing & Corporate Communication, Folake Ani-Mumuney, said the bank is committed to being at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributes to Nigeria’s GDP.

“We are excited to announce the return of Kakadu the Musical as the first of several activities lined up in our DecemberIssaVybe bouquet this year. Kakadu the Musical is a successful export from Nigeria’s growing, admirable and globally renowned arts and entertainment industry. As a bank woven into fabric of society for over 129 years, our First@arts initiative has played a pivotal role in the recognition of the abundant talents that abound in the country and we remain committed to being at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributes to Nigeria’s GDP,” she said

While announcing the return of this box-office hit, the producer of Kakadu the Musical, Nwokedi remarked that it promises to be exciting, reviving theatre patronage in the fast-paced city.

“Kakadu the Musical is like fine wine at 10. With the synergy of new and old cast members, the audience will enjoy a most exhilarating fusion of music, drama, fashion and dance. At Playhouse Initiative, we are keen on using these elements of arts to entertain and educate as well as to empower talented youths in the creative industry,’’ he says.

Source: brand communicator

Releated Posts

NIHOTOUR launches ‘Welcome Home’ program for Nigerians returning from South Africa

The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) has launched a “Welcome Home” pilot programme at the Murtala…

ByByMWorld Team Jul 3, 2026

Anietie Udoh urges Caleb University students to build intentional personal brands

Anietie Udoh, ,Divisional Director, Marketing at Marketing Edge Magazine, has challenged students of Caleb University to intentionally build…

ByByMWorld Team Jul 3, 2026

NEW: Alex Mashrabov on AI’s future in the creative industry

As the CEO and co-founder of Higgsfield, Alex Mashrabov sits at the forefront of one of the most…

ByByMWorld Team Jul 2, 2026

Denise Moreno named new Chief Marketing Officer of Meta

Denise Moreno has been appointed Chief Marketing Officer of Meta,in a significant leadership move at one of the…

ByByMWorld Team Jul 2, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *