Nickelodeon unveils new brand refresh for the first time in 14 years

The popular children’s television network, Nickelodeon has unveiled a brand refresh for the first time in 14 years. The refresh includes an updated logo, new color palette, and a return of the beloved “splat” design element.

The new logo features a more modern, streamlined version of the classic orange Nickelodeon text, with a curved line underneath to represent the splat. The color palette now includes a bright and bold range of colors, including coral, teal, and purple.

The “splat” element, which was a staple of the Nickelodeon brand in the 1990s and early 2000s, has returned in a new form. It now appears as a dynamic, fluid shape that can be adapted to different on-air graphics and animations.

The refresh comes as Nickelodeon aims to modernize its brand and appeal to a new generation of viewers while still maintaining the nostalgia factor for older fans. Along with the new logo, Nickelodeon has also unveiled a new tagline: “That’s Nickelodeon” which they hope will capture the fun and irreverent spirit of the network.

“We’re excited to bring the new Nickelodeon to the world, with a fresh look that reflects our brand’s unique and playful personality,” said Brian Robbins, President of Nickelodeon.

Sabrina Caluori, evp of global kids and family marketing at Nickelodeon and paramount said “It was time for us to really look at the brand, and look at our audience, and talk with our audience and revisit all the pieces of Nickelodeon”

“It was an exciting unlock for us because it meant while we can use that to actually bring kids and families closer together, which they are longing for in this time.” Caluori added

The new brand elements will be fully integrated across Nickelodeon’s platforms, including television, digital, and print. Fans can expect to see the new look starting this month.