MarketingWorld Top Three (3) CMOs of the Week

We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry.

Here are the Top Three (3) CMOs:

Thembisile Sehloho Emerges as MarketingWorld’s CMO of the Week

South African Tourism’s Chief Marketing Officer, Thembisile Sehloho, a strategic marketing expert has been crowned as MarketingWorld’s CMO of the week, from June 3rd to June 10th 2024.

Acquiring over 20 years of experience in strategic brand and marketing, Thembisile enhances South African Tourism’s marketing capabilities, taking on the new role as the company’s CMO.

Prior to her appointment as CMO, she joined South African Tourism from Tiger Brands, where she served as the marketing director and played a pivotal role in shaping and redefining some of South Africa’s most beloved household brands. She has also worked on AVI’s Bakers and Willards brands.

With a proven track record of driving market share and growth through innovative brand strategies, Thembisile’s expertise is instrumental in elevating South African Tourism’s marketing initiatives.

Thembisile began her career at Unilever in finance before joining Tiger Brands in the early stages of her career from where she moved to AVI before returning to Tiger Brands.

She holds an impressive academic background, including an MBA in Leadership and Innovation from the University of Edinburgh and a BCom in Accounting from the University of Johannesburg (UJ).

Additionally, she has completed certificates in Strategy Development from Wits and Advance Commercial Acumen from the Gordon Institute of Business SciencBusiness School (Gibs).

Her outstanding contributions to the industry make her a deserving recipient of the CMO of the Week recognition by MarketingWorld Magazine.

MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the African continent. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service and professional experience.

Emmanuel Oriakhi Emerges as MarketingWorld’s CMO of the Week

Nigerian Breweries Plc’s Marketing Director, Emmanuel Oriakhi, a passionate FMCG Brand Builder has been crowned as MarketingWorld’s CMO of the week, from June 3rd to June 10th 2024.

Appointed in August 2018 as the Marketing Director for Nigerian Breweries Plc, Emmanuel has been responsible for formulating marketing/trade marketing strategies, energizing the team to strengthen the company’s brands in Nigeria as well as expand the portfolio with relevant innovations.

Throughout his career journey at Nigeria Breweries Plc and in the capacity of a Marketing Director, Emmanuel has achieved notable career milestones by driving the volume, profitability, and equity growth of Heineken Nigeria’s portfolio by improving business performances.

Some of the achievements include: Re-established an Innovative culture within the Commercial function of Nigerian Breweries Plc. Delivering over 12% of OpCo revenue in 2020 through Renovations and Innovations, Grew the Heineken brand to number 1 status in Africa, contributing 10% growth of AMEE’s regional beer volume, 20% of revenue, and 25% of Functional Gross Profit (FGP), number one brand in equity and now volume within Africa, Spearheaded the project Horizon to identify future growth segments, profit pools, and investment choices to defend and maintain the No. 1 position for Nigeria Breweries (a HEINEKEN Company) in 2012, Steered and successfully implemented the Building Winning Portfolio (BWP) for Nigeria Breweries (a HEINEKEN Company) in 2013 in close collaboration with the Company MT and global commercial team and Established and coordinated two Regional Digital HUB (SSA & Dark Markets) to drive the Heineken® Brands social media agenda and digital programs for Africa & Middle East (AMEE) in 2016.

To make it the most talked-about international premium beer brand on social media platforms in Africa.

Prior to this, Emmanuel started his professional career as a Banking officer with GTBank in 2002.

He however kick-started his Nigerian Breweries career as Senior Brand Manager for Heineken and Gulder and in the last 11 years, he has worked in every strategic marketing unit at NB Plc and other companies within the Heineken global family, helping to drive brand equity and sales.

Three years after he joined NB Plc as Brand Manager, he was promoted to Marketing Manager in charge of Marketing Strategy and Planning. He was later deployed to head the Consumer and Market Intelligence, Media & Digital unit.

In that position he led the company’s initiatives in Consumer, Shopper and Market Intelligence and marketing research analysis. Due to his exceptional performance on the job, Oriakhi was moved to the global Head Quarters of Heineken in Amsterdam where he resumed in 2014 as Heineken Regional Marketing Manager – Global Marketing, Region Africa & Middle East.

While there, he worked across key markets like Algeria, Morocco, Nigeria, Ghana, Sierra Leone, Lebanon, Ivory Coast and Gulf operations (Dubai, Bahrain and Qatar).

Emmanuel has a rich portfolio pedigree of academic qualifications. He is a 1999 graduate of University of Benin. But his quest for knowledge and personal development has seen him undertake an Executive Program in Marketing and Strategy at the prestigious Harvard Business School.

In 2015, he again did a Heineken Senior Management Program. He also has a Master’s Degree in Global Management from University of Salford.

Emmanuel is a highly experienced professional, offering 18 years of building brands with proven experiences in channel strategy, communication development, sales strategy, insight generation, innovations, brand experiences, and managing multiple territories of Africa and the Middle East.

His outstanding contributions to the manufacturing industry make him a deserving recipient of the CMO of the Week recognition by MarketingWorld Magazine.

MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the African continent. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service and professional experience.

Jacquie Muhati Emerges as MarketingWorld’s CMO of the Week

NCBA Group’s Deputy Director, Marketing & Head of Brands, Jacquie Muhati, an all-rounded marketer has been crowned as MarketingWorld’s CMO of the week, from June 3rd to June 10th 2024.

Currently serving as the Deputy Director: Marketing & Group Head of Brands at NCBA Group, Jacquie has accumulated a wealth of experience from both the private and public sectors spanning over 20 years. Throughout her career, she has been successful in developing and implementing strategies, combining years of hands-on experience in different market sectors in the UK, USA, South Africa and Kenya.

Prior to her current designation, she worked at Kenya Airways as Head: Sustainability & Partnerships; as well as Head of Marketing and Customer Experience, also at KQ and several other senior roles at the airline.

She has also held various senior leadership positions at Brand Kenya Board: International Brand Manager (Kenya), AMSCO: Africa Investor: Marketing Director (South Africa) and Marcus Evans Group: Senior Marketing Manager Europe and North America, Capital Markets Division (UK and USA): At Brand Kenya Board, she was part of the team that developed the Kenya Nation Branding Strategy and has run several other projects such as Kenya house, Customer Experience to name a few.

Her assignments have covered an array of marketing and commercial projects that ranged from Brand creation to Brand repositioning amongst others. In one of her assignments at Kenya Airways, she led the Marketing Launch execution of New York route for Kenya Airways which was hailed a great success at a National level.

The campaign won two Sabre Awards in the Consumer Product & Services (Winner)and Superior Achievement in Brand Building (Certificate of Excellence) categories.

Jacquie Muhati holds a B.Sc (Hons) and Masters in International Marketing and postgraduate diploma from the Chartered Institute of marketing in the UK and is a qualified Chartered Marketer (UK). She also holds a Diploma in Airline Management from the IATA institute.

Jacquie sits on various boards including The Chartered Institute of Marketing Kenya, CSR International and CMO Council Africa Advisory board. Tapping into her experiences and industry insights, she has spoken at several national and international forums.

As a phenomenal lady, her passion is Sustainable development of Africa, Tourism, Business: The Economy and Nation Branding, and her presentations have largely revolved around these issues. She has authored a chapter in a book on Tourism economics.

Jacquie has an interest in mentoring and coaching young upcoming marketing professionals and in her free time, she participates in mentoring sessions with Leader to mentor in Kenya. Her vision is too seeing the Marketing profession in Africa recognized as key strategic contributor and driver in the competitive environment that institutions operate in.

Outside her profession, Jacquie enjoys reading, writing and spending time with her family.

Her outstanding contributions to the banking industry make her a deserving recipient of the CMO of the Week recognition by MarketingWorld Magazine.

MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the African continent. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service and professional experience.