NEWS

WPP launches world’s largest AI-driven content production hub

WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP Production, a unified…

ByByMWorld Team Jan 26, 2026

Peak Milk launches “Enjoy Christmas At Its Peak” campaign

Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments…

ByByMWorld Team Jan 23, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026

Interswitch unveils 9 finalists for SPAK 7.0 STEM competition

Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science…

ByByMWorld Team Jan 21, 2026
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The Romans’ Sam Morgan-Smith:Social Media Has Flattened the Marketing Funnel

Sam Morgan-Smith, Head of Digital at The Romans, has challenged one of marketing’s most enduring frameworks, declaring the…

ByByMWorld Team Feb 4, 2026

Moliehi Molekoa urges ‘Fundamental Reset’ in client-agency ties

As the new business year gains momentum, a leading voice in African strategic communications has issued a stark…

ByByMWorld Team Feb 2, 2026