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Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld TeamApr 24, 2025

Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

ByByMWorld TeamApr 23, 2025

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…

ByByMWorld TeamApr 4, 2025

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

ByByMWorld TeamMar 24, 2025
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The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld TeamJul 14, 2025

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld TeamJul 7, 2025