FEATURES

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

ByByMWorld Team Jun 18, 2025

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

ByByMWorld Team May 21, 2025

Margins to Mainstream: Why More Women in Power Means Better Business Outcomes

Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve…

ByByMWorld Team Apr 24, 2025
Image Not Found

MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa

Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives…

ByByMWorld Team Sep 15, 2025

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld Team Sep 9, 2025