FEATURES

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld Team Sep 9, 2025

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld Team Jul 22, 2025

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld Team Jul 14, 2025

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025
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Dimeji Osingunwa: Shaping Brands, Building People, Defining an Industry

Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly…

ByByMWorld Team Dec 29, 2025

Uganda’s Marketers Ignite a Legacy at the 2025 Annual Fireplace

In the grand ballroom of Hotel Africana, beneath chandeliers that mirrored the spark of ambition, over 250 of…

ByByMWorld Team Nov 16, 2025