FEATURES

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting

Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting…

Leading with Vision: Akossa Mary Hiwa’s Insights on Marketing and Leadership

Amidst the sweeping changes of the digital age, marketing stands as a beacon for business success. In this…

IProspect: Empowering brands with integrated solutions and unmatched expertise

IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa…

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Leveraging Opportunities in AI for Building Sustainable Brands

By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just…

How Deming’s 14 Principles Provide the Foundation for Positionless Marketing

By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…