FEATURES

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld TeamJul 22, 2025

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld TeamJul 14, 2025

Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week

Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s…

ByByMWorld TeamMar 24, 2025

Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting

Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting…

ByByMWorld TeamMar 21, 2025
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MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa

Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives…

ByByMWorld TeamSep 15, 2025

MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld TeamSep 9, 2025