FEATURES

The Marketing Effectiveness Crisis: A Call to Action for CMOs

Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…

ByByMWorld TeamJul 14, 2025

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld TeamJul 7, 2025

Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting

Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting…

ByByMWorld TeamMar 21, 2025

Tips To Getting Enough Sleep During Ramadan As Muslim Faithful

Sleep is an important physiological phenomenon that allows our body to refresh and repair itself. However, finding the…

ByByMWorld TeamMar 14, 2025
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MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in…

ByByMWorld TeamSep 9, 2025

WARC Guide: Marketers must bridge C-Suite trust gap

A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…

ByByMWorld TeamJul 22, 2025