X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing list of achievements. At the prestigious ACT Responsible exhibition during the Cannes Lions International Festival of Creativity, the agency’s campaign, “Blood Sacrifice” for the Red Cross, was named Favourite Campaign under the Solidarity Category.

The emotionally charged campaign challenges cultural notions of ritual by reframing blood donation as a modern act of life-saving sacrifice. Its resonance with audiences from around the world reflects the power of culturally rooted storytelling with a global conscience.

ACT Responsible is an internationally recognized platform that curates and celebrates the most impactful purpose-driven campaigns in advertising. X3M Ideas’ standout win places it in the global spotlight for using African insight to address universal human challenges.

“We’re deeply honored that Blood Sacrifice struck a global chord,” said Steve Babaeko, CEO and Chief Creative Officer of X3M Ideas. “This recognition isn’t just for the agency, it’s for every African creative who believes our stories and our values can change the world. We don’t just do ads; we use creativity as a force for good.”

This win follows closely on the heels of X3M Ideas’ inclusion in the 2025 Financial Times list of Africa’s Fastest Growing Companies, a prestigious recognition of the agency’s business growth, resilience, and regional impact. From transforming local brands to leading social conversations through creative excellence, X3M Ideas continues to redefine what’s possible for African agencies on the global stage.

About X3M Ideas:
Founded in Lagos, Nigeria, X3M Ideas is one of Africa’s fastest-growing and most awarded independent creative agencies, with a growing footprint in Johannesburg, Nairobi, Lusaka, Dubai, Congo Brazzaville, and London. Known for bold ideas and human-centred storytelling, the agency remains committed to using creativity to inspire, innovate, and ignite change.X3M Ideas Wins at ACT Responsible, Cannes Lions 2025 — “Blood Sacrifice” Campaign for Red Cross Takes Centre Stage

Cannes, France, June 20, 2025 In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing list of achievements. At the prestigious ACT Responsible exhibition during the Cannes Lions International Festival of Creativity, the agency’s campaign, “Blood Sacrifice” for the Red Cross, was named Favourite Campaign under the Solidarity Category.

The emotionally charged campaign challenges cultural notions of ritual by reframing blood donation as a modern act of life-saving sacrifice. Its resonance with audiences from around the world reflects the power of culturally rooted storytelling with a global conscience.

ACT Responsible is an internationally recognized platform that curates and celebrates the most impactful purpose-driven campaigns in advertising. X3M Ideas’ standout win places it in the global spotlight for using African insight to address universal human challenges.

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“We’re deeply honoured that Blood Sacrifice struck a global chord,” said Steve Babaeko, CEO and Chief Creative Officer of X3M Ideas. “This recognition isn’t just for the agency, it’s for every African creative who believes our stories and our values can change the world. We don’t just do ads; we use creativity as a force for good.”

This win follows closely on the heels of X3M Ideas’ inclusion in the 2025 Financial Times list of Africa’s Fastest Growing Companies, a prestigious recognition of the agency’s business growth, resilience, and regional impact. From transforming local brands to leading social conversations through creative excellence, X3M Ideas continues to redefine what’s possible for African agencies on the global stage.

About X3M Ideas:
Founded in Lagos, Nigeria, X3M Ideas is one of Africa’s fastest-growing and most awarded independent creative agencies, with a growing footprint in Johannesburg, Nairobi, Lusaka, Dubai, Congo Brazzaville, and London. Known for bold ideas and human-centred storytelling, the agency remains committed to using creativity to inspire, innovate, and ignite change.