• Home
  • NEWS
  • Verve surpasses 100m cards issued in Africa
Image

Verve surpasses 100m cards issued in Africa

solidifies position as continent’s leading payment card brand

Verve, Africa’s foremost domestic payment card scheme and a flagship brand of the Interswitch Group, has officially crossed the landmark of 100 million cards issued across the continent, marking one of the most significant milestones in African fintech history.

The announcement was made during a media briefing in Lagos, where Cherry Eromosele, Executive Vice President, Group Marketing and Corporate Communications at Interswitch Group, described the achievement as “a powerful symbol of growth, resilience, and the evolving needs of millions of Africans who rely on Verve every day.”

“What began as a simple idea,one card designed to empower everyday life — has grown into 100 million stories, 100 million touchpoints, and 100 million reasons to deepen our commitment to delivering secure, seamless, and meaningful payment experiences across Africa,” Eromosele said in a keynote address delivered on her behalf by Chidi Oluaoha, Divisional Head of Growth Marketing (Paytoken and MVNO).
Verve’s rapid growth reflects deep consumer insight, relentless innovation, and an unwavering focus on customer satisfaction.

ALSO READ: MARKETINGWORLD’S CMO OF THE WEEK: GEOFREY MAGUGI OF DCB COMMERCIAL BANK (TANZANIA)

The brand has continually enhanced security features, improved user experience, and expanded acceptance channels while forging strategic global partnerships with major platforms including Google, Netflix, Spotify, AliExpress, Temu, Flywire, and YouTube Premium — enabling cardholders to seamlessly access entertainment, e-commerce, education, and lifestyle services worldwide.

Eromosele emphasised that the milestone belongs to the entire ecosystem — issuing banks, merchants, processors, regulators, and strategic partners — whose collaboration has propelled Verve’s dominance in the African payments landscape. Above all, she paid tribute to the millions of cardholders whose daily trust and loyalty have been the true driver of the brand’s success.

Looking ahead, Verve has pledged to accelerate its pan-African and global expansion, further enrich customer experiences, and reinforce its acceptance network. Through flagship initiatives such as the Verve GoodLife Activations, the brand reaffirmed its mission to empower Africans to live richer, more connected lives through innovative and inclusive payment solutions.

Releated Posts

Brands Optimal and CEO Otis Ojeikhoa win top honours at 14th Marketing World Awards in Ghana

Brands Optimal Limited, a leading experiential marketing agency, has been crowned Brand Experience & Activation Company of the…

ByByMWorld TeamDec 23, 2025

MarketingWorld’s CMO of the Week: Lilian Onyach of Stanbic Bank, Kenya

Lilian Onyach is a highly accomplished marketing and communications executive with over 16 years of experience leading brand…

ByByMWorld TeamDec 22, 2025

MAGGI launches festive “Taste of Christmas” campaign with new anthem

MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s…

ByByMWorld TeamDec 19, 2025

MarketingWorld’s CMO of the Week: Irene Mutiganzi of Access Bank Tanzania

With a sharp focus on enhancing visibility, deepening customer engagement, and accelerating business growth, Rene Mutiganzi, Head of…

ByByMWorld TeamDec 15, 2025

Leave a Reply

Your email address will not be published. Required fields are marked *