Sprite is stepping into a bold new era with the return of its iconic Lymon symbol and the launch of a refreshed global identity built around the platform “It’s That Fresh.”
The world’s leading lemon-lime beverage brand is reinventing its visual identity, sound, and cultural engagement to reconnect with audiences across music, street culture, basketball, and youth-drivencommunities worldwide. The transformation reflects Sprite’s ambition to stay culturally relevant in a fast-evolving global landscape.
At the centre of the refresh is the return of the Lymon, now fused with the bold white Sprite wordmark. The redesigned identity transforms the dot of the “i” into a vibrant emblem, symbolising the brand’s heritage while introducing a modern visual energy.
The redesign, developed in collaboration with Studio for People, amplifies Sprite’s classic green-and-white palette, increases contrast, and introduces streamlined packaging that makes the brand instantly recognisable across retail shelves, social media, and digital platforms.
The new packaging also features vertical wordmarks on cans, complementing the dynamic Lymon symbol and ensuring that Sprite’s legacy and contemporary style coexist seamlessly.
Beyond visuals, Sprite is introducing Sprite Sound, a new sonic identity developed with multi-platinum producer Mustard. Designed to mirror the refreshing sensation of taking the first sip of a cold Sprite, the sound will appear across audio and video content, creating a distinctive and recognisable brand voice globally.
Adding to the creative collaboration, UK rapper LeoStayTrill contributed original music created using a custom Sprite instrumentthe branded Ableton Move layering product-inspired sounds and samples into the brand’s evolving audio identity.
The refresh also deepens Sprite’s engagement with street culture, including a partnership with Crenshaw Skate Club, the Los Angeles-born collective known for influencing fashion, skateboarding, and youth culture. Through this collaboration, Sprite aims to champion originality and creative independence within global communities.
At the same time, the brand is expanding its “Sprite & Spicy” collaborations with partners including Takis, Tabasco, and McDonald’s, delivering bold flavour combinations designed to appeal to the sensory-driven preferences of Gen Z consumers.
Product innovation is also central to the brand’s strategy. Following strong performance in North America, Sprite Chill and Sprite + Tea are set for global expansion.
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Sprite Chill introduces a cooling, multi-sensory twist on the classic lemon-lime taste and will be available in flavours such as Cherry Lime, Strawberry Kiwi, Berry, and Lemon Mint.
Meanwhile, Sprite + Tea, inspired by consumer creativity, turns everyday beverage trends into scalable global offerings. The rollout begins with Sprite + Black Tea in select markets, with additional flavours planned.
By blending refreshed visuals, sonic branding, cultural collaborations, and product innovation, Sprite is creating a new ecosystem where refreshment meets cultural relevance.
As the “It’s That Fresh” campaign rolls out globally, the brand aims to ensure that Sprite is not just seen and heard but experienced and shared by fans worldwide, celebrating creativity, originality, and youthful energy.
Rooted in its heritage yet built for the future, Sprite’s reinvention demonstrates that refreshment is more than just taste it represents an attitude, a lifestyle, and a global expression of energy and creativity.
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