L’Oréal Paris South Africa has announced a new campaign partnership with South African rugby stars Faf de Klerk and Cheslin Kolbe. De Klerk will feature in L’Oréal Paris Elvive and Men Expert campaigns, while Kolbe will lead the L’Oréal Paris Men Expert campaign.
De Klerk expressed his excitement about the collaboration, stating, “The opportunity to partner with a brand like L’Oréal Paris, a brand synonymous with excellence, is truly an honor. The brand resonates with my commitment to looking and feeling my best, both on and off the field.” Kolbe echoed this sentiment, highlighting the campaign’s focus on self-care and confidence: “Partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. This campaign is about empowering men to embrace self-care and confidence. It’s a message that resonates deeply with me, both as an athlete and as a person.”
Ayanda Mackay, brand business lead for L’Oréal Paris Southern Africa, shared her pride in welcoming the rugby icons to the L’Oréal Paris Men Expert family. “Their steadfast dedication, palpable passion, and genuine authenticity perfectly encapsulate the essence of our brand. This campaign is a testament to our commitment to celebrating empowerment, honoring cultural richness, and emphasizing the importance of self-care for the modern man.”
The campaign aims to leverage the star power of de Klerk and Kolbe to promote the importance of self-care and confidence among men, aligning with L’Oréal Paris’ values of excellence and empowerment.
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