Fanta® has announced the release of its newest creation in the ‘What The Fanta’ (WTF) line – a unique dessert-themed flavour that for the first time ever combines scrumptious dessert-inspired notes with an enticing purple hue.
Brace yourself, Fanta community! The same Fanta® that you adore has been reinvented with a taste of dessert and a dash of fruity flavour bringing you an unforgettable fizzy adventure. Our newest release under the WTF umbrella, which forms part of The Coca-Cola Company’s ambition to continuously innovate and provide choices across our beverage portfolio, swirls the joy of a premium dessert experience with an aesthetically pleasing, Instagrammable purple colour.
“With great delight, ‘What The Fanta’ is back after a triumphant run in 2022 that clinched six prestigious awards, including gold at the New Generation Social & Digital Media Awards and SMARTIES Creator Economy, along with a NielsenIQ BASES Top Breakthrough Innovations in South Africa accolade,” says Ramokone Ledwaba, Marketing Director for The Coca-Cola Company in South Africa.
With no added sugar and the perfect balance of tangy and sweet, the new purple ‘What The Fanta’ is a delicious mystery waiting to be solved. Each sip will reveal a riddle for the taste buds, encasing an undisclosed dessert-themed flavour.
“Fanta® is renowned for exciting and engaging consumers with fun new flavours and inspiring campaigns. #WhatTheFanta brings together everything Fanta does best – disrupting the category by entertaining its growing fanbase while bringing innovative new flavours to market in exciting new ways to recruit new fans,” concludes Ledwaba.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. The company’s purpose is to refresh the world and make a difference. They sell multiple billion-dollar brands across several beverage categories worldwide. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Their juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They’re constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. They seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across their value chain. Together with their bottling partners, they employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
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