Rolling in Comfort: Unveiling Ghana’s Top 5 Tissue Brands Redefining Comfort

In the bustling market of personal care products, one everyday essential often goes unnoticed—the humble tissue. Beyond its utilitarian role, tissue has evolved into a symbol of comfort and hygiene. In Ghana, where a myriad of tissue brands line the shelves, a selected few have risen to the top, earning the trust and loyalty of consumers.

In no particular order, join Marketingworld magazine as we delve into the tissue landscape of Ghana, spotlighting the top 5 brands that have mastered the art of bringing comfort to the fingertips.

1. Flora Tissues

Beginning this exclusive feature story is about the popular Flora Tissue manufactured by Delta Paper Mill Ltd (DPM) in the year 2012.

Since its existence on the Ghanaian market, Flora tissue has been committed to providing its customers with soft, hygienic, and eco-friendly products, that are made from pure white virgin paper. Known as a socially responsible brand that supports various causes and initiatives, such as education, health, sports, and environmental protection, Flora tissue has won several awards and recognitions, such as the National tissue brand of the year in 2022 and has partnered with the Ghanaian cricket team, and other celebrities and influencers such as Serwaa Amihere, Joyce Blessing and Piesei Esther to promote its products and values.

Not only is it a household name in Ghana, but also a regional brand, that exports its products to neighbouring countries, such as Nigeria, Ivory Coast, and Burkina Faso. These products are highly purchased across the country because of their ability to absorb enough water and are very affordable on the market.

Flora tissue is not just a tissue paper brand, but a symbol of quality, care, and trust, hence has become one of the leading tissue brands in the country.

2. Bel Pak Paper Tissues

Next is another popular household tissue brand known as the Bel Pak Paper tissue, manufactured by the Blow Group of Companies. Using 100% virgin wood pulp and recycling in the production of its tissue products, Belpak has become known as the softest and most absorbent tissue paper, with very eco-friendly production practices.

Living up to the brand reputation of its predecessors, Belpak employs emerging global technology to increase the softness, absorbance, and strength of its paper tissue products to standards higher than the current norm in Ghana.

Belpak Paper is soft and strong, and highly absorbent offering the perfect combination of quality, performance, and value.

Due to its global cutting-edge paper tissue technology that ensures the smoothest, softest, and most comfortable experience in one’s personal hygiene care, Bel pak has become one of the most preferred tissue brands prioritized by everyone with Nana Ama McBrown as its brand ambassador.

3. Safare Tissues

Introduced onto the Ghanaian market in December 2022 by Seabeige Ghana Limited, Safare Tissues has also been doing exceedingly well in the tissue industry.

Safare Tissue, representing a wide range of quality, soft and highly absorbent virgin tissue products made from the finest and yet most hygienic tissue materials has an amazing quality and is beautifully packaged.

Due to its outstanding performance in the industry, Safare Tissue has been adjudged the Fastest Growing Tissue Brand of the Year less than a year after hitting the Ghanaian market.

Safare products, including Toilet Rolls, Paper Towels, Table Napkins, Facial Box Tissues feature quality and affordability thereby introducing a new experience in the world of tissues on the Ghanaian market.

With Deloris Frimpong Manso, the media personality and businesswoman also known as Delay, as its brand ambassador, Seabeige Ghana Limited is visioned to make Safare Tissue a household name, easy-to-find, and the number one choice for all tissue-related needs.

 4. Everpack Akwaaba Tissues

Manufactured by Everpack Ghana Limited, Everpack Akwaaba Tissues has positioned itself as a premium quality facial soft tissue sheet that uniquely exhibits Ghanaian culture in a festive kente patterned box.

Due to its unique features, it is seen as a highly absorbent tissue paper that effectively cleanses oil, dirt, and sweat from the face. Not only does the Akwaba Soft Facial Paper Tissue cleanse dirt but it is gentle on the face and helps to maintain hygiene, easy to carry around and comfortable to use.

Akwaba tissue is a soft and hygienic tissue paper that comes in different sizes and packages, such as large, medium, small, and pocket tissues. It is completely free from chemicals, bleaching agents, fragrance and it is truly skin friendly.

Aside from the Akwaaba Tissue, Everpack Ghana Limited also has the Everpack picnic tissue, a popular and trusted brand in Ghana and West Africa. It is also eco-friendly, as it is made from pure white virgin paper for outdoor use, such as picnics, parties, camping, and travel. It has won several awards and recognitions, such as the Best Picnic Tissue Brand of the Year in 2023. Everpack picnic tissue is more than just a tissue paper product, it is a symbol of quality, care, and fun.

Everpack offers a wide range of products away-from-home tissue papers (everpack picnic and akwaba tissues) and plastic disposable for various workplaces such as Offices, Hospitals, Restaurants, Hotels, and others.

Born in the heart of Ghana in the year 1998, Everpack Ghana Limited has been devoted to creating innovative and high-quality products.

5.  Adepa Tissues

Finally, is the Adepa Tissue manufactured by the FON Group, a proudly Ghanaian-owned group of companies diving into all parts of West Africa’s economy through advancements in the Paper and tissue industry since 1984.

Introduced on the market, the Adepa tissue has been very smooth and withstand excess water. The smoothness of this tissue makes it easy and comfortable for the face.

Other flagship brands from the FON group that are available in the market include the Fon tissues, Temple, Fon copy, Office Image and tender that come in different sizes.

It is interesting to note that in 2016, the company was awarded the Tissue Paper of the Year and in 2018 it took away Home Packaging Company of the Year and Indigenous Manufacturer of the Year.

In summary, the top 5 tissue brands in Ghana have demonstrated excellence through their consistent delivery of high-quality products, catering to the diverse needs of consumers. Their reliability, innovation, and commitment to customer satisfaction position them as leaders in the Ghanaian tissue market, contributing significantly to the hygiene and well-being of individuals across the nation.

By: Diella Teku/ MarketingWorld Magazine