• Home
  • NEWS
  • PAL appoints new chief marketing and commercial officer
Image

PAL appoints new chief marketing and commercial officer

Philippines Airlines (PAL), following the public pronouncement of its new Executive Vice President last month, it is expected to see changes in leadership following the appointment of Vivienne K. Tan as the officer-in-charge of the company.

In a recent statement, the flag carrier was quoted to say that Ms. Tan has appointed Eugene Go as PAL’s new chief commercial and marketing officer and Rosemarie S. Katalbas as senior vice-president of the human capital department.

Speaking on the new appointment, PAL said Mr. Go has more than 27 years of marketing and commercial experience with companies such as Unilever and Johnson & Johnson, while Ms. Katalbas brings with her an experience in human resource management in industries across electronics manufacturing, solar energy, pharmaceutical, audit and management firm and financial services.

While speaking, Ms. Tan stated; “We’re working to make PAL more efficient and productive by improving business procedures; how we do things. Most importantly, I call on all of you to stand united as you carry out your duties and responsibilities in PAL”.

Ms. Tan was appointed OIC after long-time PAL President and Chief Operating Officer Jaime J. Bautista retired in June to “spend more time with his family.” She is the daughter of PAL Chairman and Chief Executive Officer Lucio C. Tan. — Denise A. Valdez

Releated Posts

ITV launches most ambitious brand campaign since ITVX rollout

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026

Absa’s Dennis Mambure outlines 2026 mandate for African CMOs

-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…

ByByMWorld Team Jan 8, 2026

Zambezi Trader launched;brings new luxury river cruises in Zimbabwe

Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…

ByByMWorld Team Jan 8, 2026

Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *