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AI as “Answering Machines”: Rogerwilco’s Charne Munien warns…
In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…
Globacom launches ‘Travel Saga’ mobile game
Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…
MarketingWorld’s CMO of the Week: Adewunmi Desalu of…
With deep expertise spanning brand strategy, corporate communications, stakeholder management, and integrated marketing, Adewunmi Desalu, Director, Marketing and…
Coca-Cola extends iconic bottle trademark to 2035
The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…
Seven Bucks names Cara Robinson as first Chief…
Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne “The Rock” Johnson, has named industry…
Mastercard’s Nili Klenoff: Prioritizing proof over promises in…
As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…
MarketingWorld’s CMO of the Week: Eric Amponsah of…
With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong…
TheCMO PlayBook: Voices of Resilience – African Marketing…
As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with…
ITV launches most ambitious brand campaign since ITVX…
Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…
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Tusker injects KSh40m into historic HSBC SVNS Nairobi Tournament
Leading Kenyan beverage brand Tusker has announced a KSh40 million investment in the inaugural HSBC…
WPP launches world’s largest AI-driven content production hub
WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP…
Peak Milk launches “Enjoy Christmas At Its Peak” campaign
Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating…
Francisca Udechukwu: African firms favour flashy ads Over brand purpose
Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly…
