Nestlé launches NESTLÉ EVERYDAY to help tackle micronutrient deficiencies in South Africa

Nestlé East and Southern African Region (ESAR) has launched NESTLÉ EVERYDAY, an affordable, fortified medium fat dairy powder product aimed at helping the whole family build immunity to help fight against micronutrient deficiencies.

Micronutrients account for approximately 7% of the global disease burden, and they play a key role in the growth and development of the whole family. A lack of micronutrients, also known as hidden hunger, can lead to poor growth, sub-optimal brain development, and increased risk in contracting infectious diseases for the whole family. In South Africa, studies have shown that adults are prone to zinc deficiency and that one in five children are stunted, therefore, addressing hidden hunger is a crucial step in the health and wellness of the whole family.

“The introduction of NESTLÉ EVERYDAY into our stable of brands for the South African family is a deliberate pivot from the business in East and Southern Africa. We are driven to contribute to solving hidden hunger by bringing products that are affordable and accessible while boosting immunity and health for the whole family. NESTLÉ EVERYDAY is testament to that commitment, formulated through innovative and collaborative research with labs and communities,” said Takudzwa Mupfurutsa, Business Executive Officer: Dairy at Nestlé ESAR.

NESTLÉ EVERYDAY is enhanced with locally sourced ingredients containing Calcium, Iron, Vitamins, and Zinc, to help build and strengthen immunity for the whole family. Best consumed in the morning, one glass a day will make a meaningful difference to the whole family’s health and immunity.

“The COVID–19 outbreak emphasised the importance of strong immunity to help our bodies fight against infectious diseases. The economic impact of the pandemic for many families in emerging economies further hamstrung access to nutritious food to build immunity. Therefore, we locally manufactured NESTLÉ EVERYDAY in South Africa, and we were intent on delivering an affordable product that suits all budgets, and is easily available from both supermarket chains and spaza shops. We are proud that the final result also delivers exceptionally on taste, ensuring a delicious experience for the whole family,” concluded Mupfurutsa.

NESTLÉ EVERYDAY is available in 250g packs, and when prepared, each pack yields 1.75 litres of dairy drink. The product is can be purchased at most informal and formal traders and retailers.