Meet Otis Ojeikhoa: Experiential Marketing Man of the Year

In the dynamic realm of experiential marketing, Otis Ojeikhoa stands as a towering figure, steering Brands Optimal Limited to new heights as its Managing Director. With a career spanning over 15 years, Otis has not only transformed Brands Optimal into a dominant force in the Nigerian advertising ecosystem but has also earned international acclaim for his exceptional contributions to the industry.

At the helm of Brands Optimal since its inception in 2010, Otis Ojeikhoa’s leadership has been nothing short of revolutionary. Before formally launching operations in 2015, he has pushed boundaries since the agency’s inception in 2010. He instilled a philosophy of executing ordinary tasks in extraordinary ways, laying the foundation for the agency’s success in creating impactful and unforgettable brand experiences.

Before embarking on his entrepreneurial journey with Brands Optimal, Otis honed his skills through various senior management positions for nine years. Notably, he served as the Country Sales Manager at Kodak Near East in Dubai from 2002 to 2006, and later as the Retail Development Director for Exp Nigeria from 2006 to 2007. His tenure as the Managing Director at Brand Footprint from 2009 to 2014 showcased his strategic vision and marked the prelude to his trailblazing career in experiential marketing.

Throughout his illustrious career, the astute practitioner has masterminded and executed successful brand-building campaigns for leading companies such as P&G, Airtel, Cadbury, La Casera, SABMiller, PernodRicard, Diageo, Coca-Cola, Reckitt, and Guinness. His hands-on approach, from strategy to execution, has garnered the admiration of the industry and clients alike.

Otis Ojeikhoa’s stellar career has been punctuated by a constellation of accolades, marking him as the Experiential Marketing Person of The Year, an accolade bestowed on him during the 2023 Marketing World Awards held recently in Nairobi, Kenya.  In 2021 and 2023, he received the Outstanding Experiential Marketing Personality of the Decade award from MARKETING EDGE, a testament to his enduring excellence. He also emerged as the Experiential Marketing Personality of the Decade and Most Outstanding Experiential Marketing CEO of the Year at the recently held Brandcom Awards 2023 by Brand Communicator.

_{Otis Ojeikhoa, Managing Director for Brands Optimal Limited}

Similarly, in 2022, Otis emerged winner of the Guild of Photojournalists in Nigeria’s Outstanding Experiential Marketing Personality of the Year.

Internationally, Otis secured the Business Excellence Award at the Voice Achievers Award 2022 in Banjul, Gambia.

Under his guidance, Brands Optimal achieved the prestigious Experiential Marketing Agency of the Year whilst the agency’s team was honored with Experiential Marketing Agency Team of the Year 2023, at the 2023 Marketing World Awards held in Nairobi, Kenya solidifying its position as an industry leader.

Undoubtedly, this long list of awards and accolades highlights Otis unwavering commitment to excellence and his indomitable spirit in the world of experiential marketing. His impact on the industry and the larger Nigerian economy over the last decade is immeasurable, making him a true luminary in the field.

Also, the global recognition on the other hand underscores his dedication to making a positive difference in the world through his professional endeavors thereby solidifying his status as an industry trailblazer.

Otis Ojeikhoa’s commitment to professional development is reflected in his affiliations with esteemed organizations. He is a member of the Chartered Institute of Marketing (CIM) in the UK and served as the General Secretary of Experiential Marketing Association of Nigeria (EXMAN) from 2011 to 2015. His involvement in these organizations further attests to his commitment to excellence and innovation in the marketing landscape.

Otis Ojeikhoa’s journey from senior management roles to the helm of Brands Optimal Limited is marked by innovation, dedication, and an unyielding commitment to excellence. As a beacon in Nigeria’s Integrated Marketing Communications industry, his impact on both the national and international stage solidifies his status as a luminary in the field. The future prospects for Otis Ojeikhoa and Brands Optimal Limited shine even brighter as they continue to inspire, innovate, and shape the future of experiential marketing.

In the eyes of industry experts and peers, Otis Ojeikhoa stands as a symbol of excellence and innovation in experiential marketing. His relentless pursuit of perfection and dedication to creating extraordinary brand experiences have indeed left an indelible mark on the industry.

By: Diella Teku/ MarketingWorld Magazine