Bernadette Ngara is a distinguished senior executive with over 20 years of expertise in strategic marketing, corporate affairs, sustainability, and stakeholder engagement, currently serving as the Director of Marketing, Corporate Affairs & Citizenship at National Bank of Kenya. She leads integrated teams responsible for brand strategy, corporate communications, customer experience, and the Bank’s corporate citizenship agenda.
In her leadership role, Ngara has been instrumental in elevating the National Bank of Kenya’s brand visibility and reputation while advancing sustainability, ESG (Environmental, Social & Governance) priorities, and impactful community initiatives.
Ngara held leadership positions in marketing and communications in the banking industry and broader corporate sectors, where she shaped customer-centric strategies and integrated communication frameworks. She is recognized as a dynamic, passionate, and results-oriented professional with a customer-first mindset.
Her career spans diverse markets and sectors, including advertising, FMCG, NGOs, and commercial banking, with experience in Kenya, Uganda, Rwanda, and Nigeria. Ngara’s deep expertise encompasses strategic marketing management, public relations, corporate social responsibility (CSR), customer analytics, and digital engagement skills, which she has consistently applied to transform brand narratives and stakeholder value propositions across multiple organizations.
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She also champions initiatives that strengthen the Bank’s reputation, drive meaningful stakeholder engagement, and embed corporate social responsibility and sustainability into the Bank’s core operations, advancing both business performance and social impact.
Beyond her corporate contributions, Bernadette plays an active role in community and social impact initiatives, collaborating with partners to champion inclusive programs that align with NBK’s purpose-driven citizenship objectives. Her leadership continues to influence the Bank’s positioning as a socially responsible institution committed to sustainable growth and stakeholder trust.
MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and make meaningful contributions to market growth and customer engagement.
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