MarketingWorld’s CMO of the Week: Oyindamola Fashogbon of Transcorp Power Plc

In Nigeria’s dynamic corporate landscape, where brand equity and stakeholder trust are as vital as operational excellence, Oyindamola Fashogbon stands out as a new-generation leader redefining the art and science of brand marketing and corporate communications.

As the Head of Brand Marketing and Corporate Communications at Transcorp Power Plc, Fashogbon is more than a communications strategist is the architect of narratives that power one of Nigeria’s most influential energy companies.

With a focus on innovation and consistency, Fashogbon has strengthened Transcorp Power’s corporate image, ensuring that every communication, campaign, and stakeholder interaction reflects the company’s commitment to reliability, sustainability, and national development. Her leadership is pivotal as Transcorp Power navigates Nigeria’s evolving energy sector, positioning the brand as a beacon of excellence and trust.

Fashogbon path to Transcorp Power has been defined by a dynamic career spanning several high-impact roles across leading organizations. At Dataleum, she served as Programs and Partnership Manager, where she played a pivotal role in identifying and executing strategic collaborations that ensured the delivery of high-quality training programs, empowering the next generation of tech talent in Nigeria.

Her journey continued at Quidax, one of Africa’s prominent cryptocurrency exchanges, where she managed communications in a fast-paced, digital-first, and highly regulated market. This role sharpened her expertise in navigating the complexities of fintech communications.

At Cavista Holdings, Fashogbon oversaw marketing, public relations, and communications across a broad portfolio that included technology, agriculture, hospitality, and fintech. Her ability to adapt and lead in diverse sectors underscored her versatility and strategic brand-building acumen.

She also played transformative roles at JAC Motors Nigeria and Green Africa, leading digital rebranding initiatives and executing high-profile product launches. Her efforts notably doubled brand inquiries for JAC Motors and successfully positioned Green Africa’s brand during its critical early growth phase.

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Earlier in her career, at Noah’s Ark Communications, she developed and executed communications strategies for blue-chip clients such as Airtel, Three Crowns, Nokia, Maltina, Maggi, and Nestlé. This experience honed her ability to craft compelling narratives and deliver results across both B2B and B2C landscapes.

Beyond her corporate achievements, Fashogbon is a mentor and role model for young professionals in marketing and communications. Her recognition as a top young leader is not just a personal accolade’s an inspiration for a new wave of talent aspiring to make their mark in Nigeria’s billion-dollar industries.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and contribute meaningfully to market growth and customer engagement.