With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong Amponsah is a beacon of strategic innovation in marketing and communications. As Head of Brand & Corporate Communications at Fidelity Bank Ghana, his journey from academia to executive leadership exemplifies resilience, vision, and impact. This strategic story unfolds across four pivotal chapters, highlighting his achievements that have elevated industries and inspired professionals.
Foundations in Strategy and Client Mastery
Amponsah’s early career laid a robust groundwork for his ascent. Starting as a Graduate Teaching Assistant at the University of Cape Coast, he honed analytical skills in a dynamic academic environment. Transitioning to consulting at ShawbellConsulting Limited and business development at MG Systems Ltd., he excelled in forging partnerships and driving revenue. At Ogilvy, as Account Manager, he spearheaded 360-degree campaigns for sectors like pharmaceuticals and banking, developing communication and digital strategies that boosted client portfolios. His role at Universal Merchant Bank as Marketing and Communications Manager saw him master social media, brand management, and media relations, delivering competitor insights and internal engagement initiatives that strengthened organizational cohesion.
Agency Leadership and Financial Turnaround
Amponsah’s tenure at TeleMedia Communications Ghana marked a strategic pivot to high-stakes leadership. As Head of Strategy/Client Services, he optimized client relationships; as COO, he streamlined operations across creative, media, and digital departments. Culminating as CEO, he led a 10-person team to slash year-on-year losses by 70% within 12 months, achieving the agency’s first profitable half-year in three years by June 2020. This turnaround showcased his acumen in proposal development, PR, and digital strategies, expanding the client base amid economic challenges.
Academic Influence and Knowledge Dissemination
Parallel to corporate roles, Amponsah’s part-time lecturing at Simon Page College of Marketing amplified his impact. Teaching postgraduate modules like Managing Corporate Reputation, Integrated Communications, and Corporate Digital Communications, he mentored future leaders, fostering innovation and strategic thinking. His educational contributions bridged theory and practice, equipping professionals with tools for entrepreneurial marketing and campaign planning.
Apex at Fidelity Bank: Innovation and Industry Accolades
Since joining Fidelity Bank in 2020, Amponsah has scaled new heights. As Head of Digital and Brand Marketing, then Acting Head of Marketing, he aligned brand strategies with corporate goals, executing digital campaigns from concept to measurement. Now, as Head of Brand & Corporate Communications, he has driven initiatives like the Yenko Dubai and 10x Richer promotions, rewarding agents and customers while boosting engagement. His efforts earned recognition at the 2023 Ghana Association of Bankers Awards for exemplary media relations. In 2025, he strengthened regional media ties to enhance customer education on cybersecurity. Fidelity’s Q3 2023 performance under his influence underscored growth, with Amponsah championing resilience and progress in Ghana’s banking sector.
MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and make meaningful contributions to market growth and customer engagement.
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