Twitter has rebranded its premium service as Twitter Blue, launched in 2023, offering users an enhanced experience with exclusive features.

This premium service is designed to cater for both individuals and businesses on the Twitter or X platform, providing tools for increased visibility and engagement.

Key features of Twitter Premium include an ad-free browsing experience, advanced creator tools, and priority verification with enhanced security. Users can also post longer videos and write more detailed posts, with the added benefit of content monetization. Additionally, the service includes access to Grok 2, an AI assistant to boost content creation and engagement.

Twitter Premium offers three subscription tiers to suit different user needs: Basic at Ksh. 368.25 per month or Ksh. 4,419.05 annually, Premium at Ksh. 966.67 per month or Ksh. 11,600 annually, and Premium+ at Ksh. 1,933.33 per month or Ksh. 23,200 annually. Each tier provides a distinct set of features, allowing users to select the plan that aligns with their requirements.

Comparing Tiers and Features

Feature	Basic	Premium	Premium+
Ads	No reduction	Half in For You &                  Following	Fully ad-free
Reply boost	Smallest	Larger	Largest
Edit Post	Yes	Yes	Yes
Longer posts	Yes	Yes	Yes
Undo post	No	No	Yes
Top Articles	No	No	Yes
Background video playback	No	Yes	Yes
Download videos	No	Yes	Yes