Gilbey’s gin brand has launched a new campaign dubbed Made for Real Moments that aims to enable consumers to make meaningful connections with friends and celebrate beyond the party.
The launch of the campaign makes every moment a good time as consumers socialize with ‘day ones’ while offering a premium yet accessible spirit that elevates everyday moments.
The campaign will also give Gilbey’s consumers the opportunity to learn more about the liquid, the various consumption moments and serves, as well as explore its rich history, heritage, and craftmanship, which has been in existence since 1857. Throughout the campaign, consumers will enjoy offers and discounts upon purchase from Thebar.com.
Speaking at the campaign launch, Zipporah Ndung’u, Brand Manager Gilbey’s Kenya said, “Gilbey’s has continued to play a significant role in how Kenyans enjoy their Gin, making it the 2nd most loved spirits brand in Kenya. With its timeless quality and smooth taste, Gilbeys has become an iconic choice for all, making the enjoyment of gin an inclusive experience for everyone, no matter the occasion. The Made for Real Moment campaign will enable us to solidify our role in connecting and sharing special moments with friends through the various activities that we have lined up for the campaign.”
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