Deluxe Trucks and Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya, has appointed Hussein Kamal as its new General Manager. This move comes as the company prepares for growth in the competitive road transport sector. Kamal, who has over twenty years of experience in the automotive industry, previously served as the General Manager for after-sales at Truckmart Africa.
In his new role at Deluxe, Kamal will be responsible for strategic leadership, business operations, and the growth of the Ashok Leyland brand in Kenya. He will also oversee the overall performance of the business and report to Naresh Leekha, Group Managing Director, Motors Division at Simba Corporation. Kamal’s extensive knowledge of the Kenyan market and Ashok Leyland products positions him well for this role.
Kamal expressed his vision for Ashok Leyland in Kenya, stating, “My vision for Ashok Leyland in Kenya is to elevate customer satisfaction through enhanced after-sales assistance, which remains the cornerstone for trucking business excellence in this market. We will fortify our dealer network and enhance training initiatives for customers, supported by aggressive marketing strategies towards establishing Ashok Leyland as the leading commercial trucking brand in Kenya.”
Naresh Leekha, Group Managing Director, Motors Division at Simba Corporation, added, “We believe that Kamal’s comprehensive industry and technical acumen, coupled with an unmatched familiarity with Ashok Leyland, positions him well to steer Ashok Leyland’s expansion in Kenya.”
This appointment comes as the local market sees a growing demand for high-quality, cost-effective automotive products, a niche where Ashok Leyland excels with its competitive pricing and 5-year warranty on service and parts for new vehicles.
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