India: Hisense India Appoints Ravindra Jadeja as its Brand Ambassador

By MWorld Team Oct 5, 20230

A renowned consumer electronics and home appliances brand, Hisense India has appointed Ravindra Jadeja, the Indian cricketer and all-rounder, as its brand ambassador for the television, AC, and refrigerator categories. This collaboration marks Hisense’s first ambassadorship in the Indian market and highlights the company’s dedication to excellence, versatility, and innovation.

In line with its global brand culture, which emphasizes sports and sports stars engaging with the youth, Hisense is venturing into the world of cricket. By partnering with Jadeja, the company aligns itself with the Hisense Group Philosophy and enters the realm of this popular sport.

Jadeja, known for his exceptional all-round abilities in cricket, perfectly embodies the spirit of Hisense’s diverse product range. Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of cutting-edge televisions, energy-efficient air conditioners, and reliable refrigerators. This partnership represents a shared commitment to versatility and excellence that resonates with consumers nationwide.

_{Ravindra Jadeja, Brand Ambassador for Hisense India}

The inclusion of a sports icon like Jadeja in its brand ambassador portfolio is a significant step for Hisense as it expands its presence in the Indian market. This collaboration also strengthens its association with the worlds of sports and entertainment, showcasing the brand’s dedication to connecting with consumers on a personal and meaningful level.

Pranab Mohanty, CEO of Hisense India, expressed his enthusiasm about the partnership, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the Television, AC, and Refrigerator categories. This announcement is strategically timed with the cricket world cup starting in India soon, and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers.”

Jadeja himself expressed his excitement about the collaboration, saying, “I am honored to be the brand ambassador of Hisense, a brand that shares my passion for excellence and innovation in offering exceptional products. Hisense is also associated with some of the biggest global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”

To mark this announcement, Hisense is launching its campaign “Perfecting the Perfection” with Jadeja making his first appearance alongside Hisense products like televisions, ACs, and refrigerators. This campaign aims to showcase the brand’s commitment to delivering flawless performance and enhancing the consumer experience.