Walk-in customers to the MultiChoice Ghana HQ in Accra were thrilled to see staff transform the office into a colourful display of the rich Ghanaian culture depicted in the Akwaaba Magic epic, ‘Nana Akoto’ recently.
Barely a month into its premiere, ‘Nana Akoto’ has already become a household name for many viewers of Akwaaba Magic. However, the extra attention garnered from the staff activation added another layer of excitement and anticipation from viewers and those yet to watch the series.
The epic story of ‘Nana Akoto’ is inspired by true events; it tells the story of a young prince of the ancient Kwaaman kingdom, whose life takes a turn when he is sent to the powerful Denkyera Empire as a tribute. After years of indoctrination and a loss of identity, Nana Akoto must rediscover his identity and find his way back to his people.
The team at MultiChoice Ghana were able to bring the story of Nana Akoto to life in the Ghana office, dressing in traditional costumes with its accompanying accessories as exhibited by the characters in this series. Participation was “massive” as staff brought on their A-Game as they stood the chance to win a shopping voucher amongst others.
Commenting on the activation, Human Resource Manager at MultiChoice Ghana, Matilda Asare, said she was impressed with the high participation from staff. “This has been one of the most successful campaigns we’ve run this year. This is a true testament that we do not only promote our Ghanaian series on Akwaaba Magic to external customers, but internally, we consume our content as well,” she noted.
The excitement transcended to our GOtv and DStv customers as staff shared their colourful pictures on their social media handles. Juliet Fianko from our Customer Value Management team confirms she received several messages from her followers enquiring about the show. Juliet adds “I wish we could do this again because the feedback we received from customers has been encouraging, and the attention helps to promote local content on Akwaaba Magic.”
Nana Akoto airs every Monday to Friday at 20:00 GMT on Akwaaba Magic on DStv Ch. 150 and GOtv Ch. 102.
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