Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef, Chicken, and Durban Curry. This launch marks a significant step in the retailer’s mission to deliver quality and affordability to South African households.
Instant noodles have surged in global popularity, with the World Instant Noodle Association reporting over 100 billion servings consumed annually. In South Africa, where budget constraints are increasingly shaping consumer choices, noodles have emerged as a go-to option for quick, cost-effective meals.
Game’s timely introduction taps into this growing demand, offering a product that rivals leading brands in taste and texture but at a more wallet-friendly price.
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Clyde Hill, Vice President of Group Private Brand Strategy at Game, shared the vision behind the launch: “Our Great Value instant noodles reflect our commitment to affordability without compromising on quality.
We’ve carefully benchmarked these noodles against top competitors to ensure they deliver the same great taste and satisfaction our customers expect.”
Since hitting the shelves, the Great Value instant noodles have exceeded expectations, delighting both Game and its customers. The product’s success underscores the retailer’s focus on providing value-driven solutions that cater to the evolving needs of South African families, making mealtime both delicious and budget-friendly.
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