• Home
  • Appointment
  • Ericsson Appoints Patrick Johansson as Head of Market Area Middle East & Africa
Image

Ericsson Appoints Patrick Johansson as Head of Market Area Middle East & Africa

Ericsson has appointed Patrick Johansson as its new Head of Market Area Middle East & Africa (MMEA) and Senior Vice President.

Mr. Johansson who is currently Head of Business Control & Operations at Ericsson’s Business Area Cloud Software & Services, will replace Fadi Pharaon whose decision to leave Ericsson was announced in May 2024. Mr. Johansson will take up his new position on August 1, 2024, and be based in Riyadh, Saudi Arabia.

Patrick Johansson’s background spans across multiple Business Areas and Market Areas having lived in Sweden, Korea, India, Austria, China and Vietnam since joining Ericsson in 1997. His previous work experience includes roles as Global Head of Sales & Commercial Management for Business Area Networks, Head of Customer Unit Korea as well as several executive Finance and Business roles.

Börje Ekholm, President and CEO of Ericsson, said “Patrick has extensive understanding of our technology and business strategy which are two crucial and contributing factors to continue securing our leading industry position. I’m very pleased that he has accepted this role and look forward to having him on the Executive Team.”

Patrick Johansson, commented “I am honored and thrilled to be offered this opportunity. Ericsson is at the epicenter of the latest technology trends where networks are the foundation when businesses and societies digitalize. We are leading the industry by providing fully programmable, high-performance networks where capabilities can be exposed through network APIs. I am very much looking forward to meeting customers and partners and working with my colleagues within Market Area Middle East and Africa creating outstanding customer value.”

Releated Posts

CAP crowns winners of Sandtex Paint Your Dream Challenge in Lagos

Chemical and Allied Products Plc (CAP PLC), makers of the Sandtex paint brand, has held the grand finale…

ByByMWorld Team Jul 31, 2026

‎LG launches new NeoChef Microwave with 20 African AutoCook menus

‎LG has launched an upgraded version of its NeoChef Microwave, featuring 20 African AutoCook Menus designed to make…

ByByMWorld Team Jul 30, 2026

Kabelo Manyelo hired as new Marketing Manager at Colgate-Palmolive

Kabelo Manyelo, a seasoned marketing professional with a proven track record of driving brand growth across FMCG giants,…

ByByMWorld Team Jul 23, 2026

AI in PR: Ijeoma Balogun calls for new cultural shift

As artificial intelligence continues to reshape the communications landscape, Ijeoma Balogun, Founder and CEO of Redrick PR, is…

ByByMWorld Team Jul 20, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *