Diageo Appoints Oti Ukubeyinje as Consumer Data Lead for Africa

An alcoholic beverage company, Diageo has appointed Oti Ukubeyinje, an accomplished ad-tech expert as consumer data lead for Africa.

In his new capacity, he will collaborate with both global and in-market teams to develop and implement data-driven experiences for Diageo’s customers and consumers throughout the African continent.

Before stepping into this new role, Oti served as a Solutions Manager at Meta, where he harnessed his skills and expertise in MarTech and AdTech to deliver innovative solutions that enabled Meta’s clients to connect with their target audiences and achieve their business objectives.

With over 12 years of experience in the marketing industry, Oti is deeply passionate about conceiving and executing digitally led marketing initiatives that foster growth and profitability for both B2B and B2C brands in emerging markets. Over the course of his career, he has undertaken a variety of roles spanning leadership, management, and operations, working in various capacities across MarTech, AdTech, publishers, and agencies.

His accomplishments include successful management of substantial digital campaigns in the UK and Nigeria, the launch of two MarTech SaaS products in Africa, and the implementation of a robust reseller program in Nigeria and Ghana. Oti has also bolstered his expertise with certifications such as the Certificate in Product Marketing Management (CPMM) and a Diploma in Professional Marketing (CIM).

Prior to his tenure at Meta, Oti served as the Vice President for Product Marketing and Growth at Terragon Group. His career also includes roles as a Media Consultant at the African Union, Ad Ops & Sales at Lead Nigeria, Media Director at Sponge Ltd Nigeria, Ad Operations at Integral Ad Science in London, Digital Media Consultant at Talking Drum Media in London, Digital Campaign Manager at Stardoll in London, Digital Campaign Executive at Bauer Media in London, Ad Operations Intern at Kontera in London, Query Administrator at NET-A-PORTER.com in London, and as a Business Consultant at The Style Hive.

Furthermore, Oti brings a wealth of knowledge and a global perspective to his work. He has a Bachelor’s Degree from Delta State University in Nigeria and a Master’s Degree from the University of Kent. His educational achievements also include a Certificate in Digital Marketing from Squared Online, a partnership between Google and HLC.

Oti’s impressive track record and commitment to the industry are further highlighted by his past role as President of the Association of Digital Marketing Professionals (ADMARP) in Nigeria. His career trajectory underscores his dedication to the field, making him a valuable addition to the Diageo team in his role as Consumer Data Lead for Africa.