This December, Chivita|Hollandia brought the holiday spirit to life with its festive Blue Santa campaign, delighting loyal customers and spreading joy across Lagos.
Led by Hollandia’s Blue Santa and brand ambassador Chigurl, the campaign transformed everyday shopping into vibrant celebrations, offering exciting prizes to shoppers who purchased their favorite Hollandia products during the 12-day Christmas period.
The campaign created unforgettable moments for customers while underscoring the brand’s commitment to enriching lives during the holiday season. Shoppers had the chance to win branded merchandise and household essentials, making their experience both joyful and rewarding.
Chigurl, as Hollandia’s Blue Santa, added an extra layer of excitement, captivating fans eager to meet the beloved comedian and entertainer. Her lively personality enhanced the campaign’s festive atmosphere, bringing a unique touch to the activations.
Beyond the festivities, Hollandia continues to highlight the importance of dairy power in maintaining energy and strength. The brand consistently communicates the benefits of its nutrient-rich products, encouraging consumers to incorporate Hollandia into their daily lives for optimal performance.
By blending entertainment, rewards, and meaningful connections, the Blue Santa campaign reinforced Hollandia’s reputation as a customer-focused brand. Its success was evident in the smiles of shoppers and the online buzz generated with the hashtag #HollandiaBlueChristmas.
As the year comes to a close, Hollandia has set a high standard for customer engagement.
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