NEWS

Pathfinder Bank Names Erica Muscatello Vice President

Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the…

ByByMWorld Team Apr 28, 2026

The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026

TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026

Vicki Felker highlights AI’s impact on speed and strategy in marketing

Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening…

ByByMWorld Team Apr 24, 2026
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Guinness Ghana Promotes Sabina Manu to Marketing & Innovations Director

Sabina Manu has been appointed Marketing & Innovations Director at Guinness Ghana Breweries PLC, marking a significant milestone…

ByByMWorld Team May 20, 2026

Adeola Amosun Shines at Industry Summit 2026, Wins Top Marketing Communications Award

Adeola Amosun Bags Outstanding Marketing Communications Award, Drives Real Sector Conversation at Industry Summit 2026 It was a…

ByByMWorld Team May 20, 2026