NEWS

Hyundai Launches FIFA World Cup Campaign to Spotlight Innovation and Future Football Stars

Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role…

ByByMWorld Team Jun 2, 2026

Colgate Appoints Ram Raghavan as Global CMO

Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for…

ByByMWorld Team Jun 1, 2026

Unilever Expands Creator Deals for World Cup

Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports…

ByByMWorld Team May 29, 2026

Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising

South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional…

ByByMWorld Team May 28, 2026
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FanMilk promotes top executives to drive West Africa expansion

FanMilk has strengthened its West African leadership structure with the promotion of three senior executives to strategic regional…

ByByMWorld Team Jun 10, 2026

MTN launches OneTV digital platform to disrupt African streaming market

MTN Group has launched MTN OneTV, a new digital entertainment platform designed to transform how Africans access and…

ByByMWorld Team Jun 10, 2026